The marketing major at Indiana State University prepares you for a successful career in the dynamic and exciting world of marketing by offering you the opportunity to design through consultation with an assigned faculty advisor, an individualized specialization that meets the student's educational goals.

Potential specializations may include:

• 企业营销
• 国际 市场营销
• 广告
• 零售管理
• Nonprofit and 服务 市场营销
• 市场营销研究
• Professional Selling and Sales 管理
• 一般的营销
• Distribution 管理
• 品牌管理
• 特许经营管理
• 创业
• Purchasing 管理
• 公共关系

Tailor-made specializations are always available to the marketing major.

企业营销

学生 interested in business marketing can obtain a career in sales, 服务, 产品设计, marketing research or one of several other positions. Often a technical background is beneficial. These positions provide marketing 服务s from one business to another business. 

What is 企业营销?

• 企业营销 is the marketing of 产品s and 服务s to organizations (manufacturers, 政府, 学校, 农业, 军事, 卫生保健, 银行, and institutions) rather than to households, or to the ultimate consumer
• 企业营销 is the largest market of all; the dollar volume of transactions significantly exceeds that of the consumer market
• Business Marketers attempt to understand the needs, 预期, and motivations of individuals within organizations that make and influence purchasing decisions

国际 市场营销

More and more companies are realizing that, simply to survive, they must compete worldwide. U.S. firms increase their international scope, they need people who are familiar with foreign cultures. 学生 who are willing to travel to, or relocate in foreign cities are valuable resources to global oriented companies.

What is 国际 市场营销?

• 国际 市场营销 is the performance of business activities that direct the flow of a company's goods and 服务s to consumers or organizations in more than one country.
• 国际 Marketers are knowledgeable about cultures, 历史, 地理位置, 人口统计资料, world market potentials, global economics and social trends.

广告

There are 100's of career opportunities available in advertising. 就业 opportunities, however, are highly competitive. Often a background in English, journalism, or psychology is beneficial. Copywriting, media buying, and client relationships are examples of advertising-related positions. 广告 sales is an entry-level position that many marketing graduates select as a first step toward building a track record in the field. 

什么是广告?

• 广告 is any paid form of non-personal communication about an organization, 产品, 服务, or idea by an identified sponsor
• 广告 incorporates mass media much as television, 广播, 互联网, 杂志, 报纸, 直接邮件, and outdoor displays
• 广告 efforts can vary from seeking an immediate response to developing awareness to building a positive image

零售管理

Retailing provides graduates with an early opportunity to experience marketing responsibilities. Retail personnel manage the sales force and other personnel, select and order merchandise, and are responsible for promotional activities, 库存控制, 存储安全, 和会计.  Large retail stores have a variety of positions, including department manager, 买家, 和店长. In some small retail establishments, one manager may perform several different marketing activities.

What is 零售管理?

• 零售管理 consists of all activities involved in the sale of goods and 服务s to the ultimate consumer
• 零售管理 involves franchising, one of the fastest-growing segments of 零售业, which accounts for more than one-third of all retail sales
• 零售管理 positions tend to offer lower than average starting salaries - but they often provide opportunities for very rapid career advancement

Nonprofit and 服务 市场营销

市场营销 is currently attracting the interest of nonprofit organizations such as colleges, 卫生保健 facilities, 执法, 博物馆, 和交响乐. Many of the marketing concepts previously applied by profit-seeking corporations are being applied to solve problems facing the nonprofit marketplace. The changing consumer attitudes in America and decreasing financial resources have caused many institutions to turn to marketing as a solution.

What is Nonprofit and 服务 市场营销?

• Nonprofit 市场营销 can involve social marketing such as the development of a program for getting people to recycle more newspaper, 塑料, 玻璃, 和铝
• Nonprofit Marketers have a greater opportunity for creativity than most for-profit business organizations
• 服务 市场营销 activities involve intangible offerings rather than the ownership of tangible 产品s
• 服务 市场营销 accounts for approximately three-quarters of the gross national 产品 in the United States

市场营销研究

市场营销 researchers interact with managers to define problems and identify the information needed to develop decisions. Career opportunities exist with manufacturers, retailers, wholesalers, trade & industry associations, marketing research firms, advertising agencies. 市场营销 research requires many different skills: 统计数据, 数据分析, and both written and oral communications. 

What is 市场营销研究?

• 市场营销研究 is the systematic design, 集合, 解释, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities
• 市场营销研究 involves surveying consumers to determine their habits, 首选项, 和愿望
• 市场营销研究 relies heavily on computer programming applications, 统计数据, 数据分析

Professional Selling and Sales 管理

There are numerous career opportunities in sales. Some selling positions focus more on providing information, while others emphasize locating potential customers and closing sales. Nearly all organizations sell. Sales positions can be found in a wide variety of organizations, including manufacturing, 批发, 零售业, 保险, 房地产, and many types of 服务 businesses. 

What is Professional Selling and Sales 管理?

• Professional Selling is personal, paid communication that attempts to inform customers and persuade them to purchase 产品s in an exchange situation
• Professional Selling often involves building strong and lasting relationships with customers
• Professional Selling places the salesperson closer to the customer than anyone else in the company and often provides 买家s with information and 服务 after the sale