市场营销 is defined as: "The performance of business activities that direct the flow of goods and services from producer to consumer." In today's increasingly competitive society, the marketing specialist adds the features of excitement, 挑战, 创造力, 多样性, and imagination into the practice of the marketing profession. 市场营销 excellence has become a priority in every business organization.

Starting salaries can vary widely and are very competitive, depending on the student's background, 经验, 和位置. The median income of marketing professionals ranks in the top 10 of 125 professions according to The American Almanac of Jobs and Salaries. 关于 50 percent of individuals who achieve senior management ranks have a marketing background. 市场营销 has been recognized as a fast track to top corporate executive positions since most marketing positions require a thorough knowledge of the company, 客户, 乘积.

Some of the employment opportunities in marketing include:

The successful marketing person has an awareness of new trends, 人际交往能力, communication expertise, pleasant personality, decision-making capacity, 定量技能, and the ability to learn new marketing techniques. Needless to say, if these skills are acquired, the career opportunities are endless.